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The National Baby Planner Association (NBPA) is an organization which supports professional consultants in the baby planning industry by setting standards, facilitating resource and tool sharing, and providing a forum for networking. Melissa Moog of Itsabelly^TM founded the NBPA and serves as president. April Beach of Sweet Pea Baby Planners^TM serves as vice president. The formation of the NBPA helps support the growing demand for complete parenting preparation through high quality service and support, for expecting and adopting families in preparing for their newborn and beyond.